Seems NSFW: Why “Pasubo” and “Pasu*o” trended on Twitter

Do you think you understand how and why Filipinos use Twitter?

Then, you can probably guess why “pasubo” (Roughly translated: Please put in your mouth) and “pasuso” (Roughly translated: Suckle [I never ever thought I would need to type that word.  There is a first for everything.]) were on the trending list this week, in the Philippines.

If your first guess was One Direction, congratulations, I would love to meet you!  You monitor and understand what is the most frequent driver of trending topics on Twitter.

The 1D fandom.  That, and anger.

On  April 6, 2015, for 3 hours (approximately 4-7PM), LIAM PASUBO was the Philippines’ top trending phrase on Twitter.

On April 7, 2015, for 5 hours (approximately 7PM -12MN), #HarryPasuso was the Philippines’ top trending phrase.

Apr 6 2015 - Twitter Trend Word Cloud
Apr 6 2015 – Trends24 Twitter Trend Word Cloud

 

Apr 7 2015 - Trends24 Twitter Trend Word Cloud
Apr 7 2015 – Trends24 Twitter Trend Word Cloud

 

I love these trending topics because they showcase the beauty of how Filipinos use Twitter.

 

To correct you dirty minds, this didn’t trend because all of these young girls literally wanted to say…I can’t even say it.

This twitter trend is about a 1D fan in line for the concert, with a fansign:

1D Fansign that sparked the Twitter trend
1D Fansign that sparked the Twitter trend

 

Who pretty much irritated the entire body of Filipino One Direction fans.

They started a girlhunt, and figured out it was the same girl who made the viral videos, crying over the band.

 

The trend was pretty much all the other fans unleashing their contempt at this particular fan’s lack of taste (and good judgment).  Followed by non-1D fan Twitter users, who happened to see the trending hashtag and we’re just expressing general disgust, confusion or laughter.

 

The next day, #HarryPasuso was started by girls making fun of what trended the day before.  I love you, Twitter.

#HarryPasu*o Tweets that started the trend
#HarryPasu*o Tweets that started the trend

 

So brands – if you want to trend instantly – you can either play to, or anger, the One Direction fandom.  Your call.

 

*This was actually quite fun, which is why I will try to update with Twitter and publisher trends again, at least once a week.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s